Education - It's in Our DNA

At Barnes & Noble Education (“BNED”) we are dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. As a leading solutions provider for the education industry, we are committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide by ensuring millions of students are equipped for success in the classroom and beyond. Together, our teams work to elevate lives through education.

We are seeking a Marketing Intern for the 2024-25 acadmeic year at the Barnes & Noble College retail storein The Hammes Notre Dame Bookstore. This position provides an outstanding opportunity to gain hands-on marketing experience in a dynamic retail setting. The intern will develop key skills in marketing analytics, content creation, branding, and human-centered design. Responsibilities include supporting a range of marketing initiatives aimed at promoting our bookstore and enriching the student experience

How You'll Make an Impact

Fall Semester Responsibilities:

• Digital and Print Content Creation: Collaborate with the marketing team to plan, create, and execute engaging content for social media platforms (Facebook, Twitter, Instagram, etc.) and maintain a consistent online presence.

• On-Campus Student Experience: Assist in the development and execution of marketing campaigns and on-campus student integrations, including digital marketing, social media, email marketing, and event advertising to engage and enhance the overall student experience.

• Experiential Marketing Support: Help promote in-house special events (such as book signings, author visits, and student discount programs) through web, email, digital advertising, and regional marketing strategies.

• ECommerce & Consumer Insights: Conduct monthly market research to identify current trends, customer preferences, and competitor analysis to inform marketing strategies.

Spring Semester Responsibilities:

• Portfolio Project: Combine classroom learning with a real-world project to optimize an area of brand, retail, and consumer marketing for the bookstore.

• Research and Analysis: With guidance from the Marketing Manager, conduct in-depth research and analysis on marketing strategies and trends related to the bookstore retail industry, destination retail environments, experiential brand position, or a combination of relevant topics.

• Proposal Development: With guidance from the Marketing Manager, draft and develop a comprehensive proposal outlining the optimized marketing strategy and its potential impact on the bookstore's brand and consumer engagement.

• Execution and Evaluation: With guidance from the Marketing Manager, create 2-3 KPIs (Key Performance Indicators) to goal around during implementation of proposed marketing strategy, which must include (1) KPI to monitor qualitative and quantitative impact of proposal on key stakeholders.

• Collaboration: Collaborate with the marketing team to ensure the project aligns with the bookstore's overall marketing goals.

What You'll Need to Succeed

• Must be a current undergraduate student at the University of Notre Dame, pursuing a degree in marketing, business, communications, or a related field.

• Strong written and verbal communication skills, with the ability to create engaging content for different platforms.

• Proficient in social media management and knowledgeable about current digital marketing trends.

• Detail-oriented and highly organized, capable of managing multiple projects and deadlines.

• Self-motivated with a strong work ethic and the ability to work independently as well as part of a team.

• Familiarity with design software (Adobe Photoshop, Illustrator) is a plus.

• Prior marketing or retail experience is desirable, but not required.

How We Elevate Our Employees

The hiring rate for this position is $15 per hour.

This is a part-time position requiring 15-20 hours per week with an on-site work structure. The role offers the option to work remotely one day per week to accommodate academic schedules and scholarship commitments.

Our Commitment to Diversity, Equity, & Inclusion

At Barnes & Noble Education we empower everyone. Our mission is to support students, faculty and schools, serving as a catalyst to meet the evolving needs of the education system and a new generation of students. That starts with fostering an environment for our employees where diversity and individuality is celebrated.

Barnes & Noble Education is an Equal Employment Opportunity and Affirmative Action Employer committed to diversity in the workplace. In the spirit of inclusivity, qualified applicants will receive consideration for employment without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, protected veteran status, race, religion or sexual orientation.

Job Locations US-IN-Notre Dame

ID 2024-12651

Category Marketing & Communications

Position Type Intern