STAGE/INTERNSHIP E-COMMERCE DTC & PERFORMANCE MARKETING INTERN

JOB TITLE

E-COMMERCE DTC & PERFORMANCE MARKETING ASSISTANT

RESPONSIBILITIES

As part of the Direct-to-Consumer (DTC) Europe team, you will support the online sales activities of a renowned makeup brand. This internship offers a unique opportunity to develop skills in managing an online store and executing both paid (social media, SEA) and organic (SEO, CRM) marketing initiatives.

You will gain hands-on experience in a dynamic and fast-paced environment, contributing to the digital growth of an innovative beauty brand.

SITE MANAGEMENT & USER EXPERIENCE:

• E-Merchandising: Enhance product visibility by tracking e-commerce KPIs, identifying cross-selling opportunities, and optimizing product placement to drive revenue.

• Promotional Offers: Set up and manage promotional campaigns using Shopify.

• New Product Launches: Assist in launching new products by ensuring content accuracy, updating product pages, and conducting customer journey testing.

• E-Commerce Project Management: Participate in the deployment of global e-commerce projects, testing new features, and optimizing the user journey.

• Website Updates: Support the implementation of new features, participate in User Acceptance Testing (UAT), and monitor bug resolutions.

• Creative Assets: Identify creative needs and coordinate with the design team for content development.

PERFORMANCE MARKETING:

• Traffic & Behavior Analysis: Track and analyze website traffic and customer behavior across paid (Search, Social, Display) and organic (SEO, CRM) channels.

• Paid Media Optimization: Assist in monitoring campaign performance and contribute to refining acquisition strategies.

• CRM & Email Marketing: Support the creation and execution of email campaigns (newsletters, audience segmentation) and analyze performance metrics.

• Customer Engagement & Retention: Assist in audience segmentation to optimize engagement strategies.

• SEO & Content Optimization: Collaborate on content updates to align with SEO best practices and enhance search engine visibility.

SALES ANALYSIS AND BENCHMARK:

• Performance Tracking: Monitor product performance and support data-driven decision-making.

• Competitive Benchmarking: Conduct weekly competitive analysis to identify market trends and opportunities.

YOU ARE A COTY FIT

You are passionate about the beauty industry, eager to learn and get energy from working in a fast-paced, diverse and international environment. Other than that, you:

• Have strong analytical skills

• Well-organised and rigorous person

• Master English and French on a near native level

BENEFITS

• 50% of your transportation costs covered

• Ticket Restaurant card

• Free unlimited access to our Coty online training platform

• Attractive home-working policy

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self.

For additional information about Coty Inc., please visitwww.coty.com/your-career

Country/Region: FR

City: Paris